Advs. Barak Tal and Dror Varsano represented Cellcom in a class action suit claiming that the SMS messages Cellcom sent to subscribers, among them advertisements for various services and products that it offers - violate the Communications Law. The Supreme Court ruled that Cellcom did not violate the law by sending advertisements to customers.

Advocates Barak Tal and Dafna Stern represented Unilever in a NIS 100 million lawsuit which was previously approved as a class action and was conducted against Unilever and Osem. The claim alleges that the companies marketed their cereal in weights that differ from those set forth in the standard, thus making it harder for consumers to compare the prices of various products. After analyzing the evidence, the Haifa District Court acccepted the companies' arguments and rejected the claim stating that "the plaintiffs have not proven that had the products been packaged in weights in accordance with the standard, it would improve the ability of consumers to buy the product that is most worthwhile to them.

Adv. Barak Tal was interviewed, alongside other leading lawyers in their field, in an article published in the 'Mamon Magazine' of Yedihot Achronot, regarding the various issues that will occupy Israel's legal system this coming year.
 

Yigal Arnon & Co. is the leading firm in representing defendants in class actions during 2012 - according to the annual review of class actions filed in Israel during 2012, that was presented in the annual conference 'Class Actions in Israel' held by "Halacha Le'ma'ase" center.